Our brand assets

Quaderno logo

Vertical version

This is our main logo. It should always be used if there’s enough space. There are four versions to ensure optimum legibility.

Preferred logo

This is the main Quaderno logo. It should be used in this form whenever possible.

Inverted

This version with the white wordmark works well on dark and busy backgrounds.

Monotone

This version should be used only when it’s not possible to use the full-color version.

White

This all-white version should be used over dark backgrounds only when the inverted, full-color version can’t be used.

Horizontal version

We love our main logo above, so please use that whenever possible! But if there’s not enough vertical space, the horizontal version is an alternative.

Full color

This version of the horizontal Quaderno logo should be used whenever possible.

Inverted

This version with the white wordmark works well on dark and busy backgrounds.

Monotone

This version should be used only when it’s not possible to use the full-color version.

White

The white version should be used over dark backgrounds when the inverted, full-color version can’t be used.

Quaderno icon

Here’s our logo without the wordmark. Please use it only when space is very tight.

Full color

Inverted

Monotone

White

Spacing rules

Our logo works best when it has enough room to breathe. Follow these simple rules to make sure it’s shown in its best light.

Colors

A curated selection of our brand colors:

Best practices

Common mistakes

Here are a few examples of what to absolutely avoid when using the logo.

Don’t use the wordmark alone.

Don’t use in low contrast.

Don’t change the wordmark font.

Don’t change the proportion between the icon and the wordmark.

Quaderno badge

Here are two versions of the badge, so it can work with almost any design. We suggest linking through to quaderno.io.

Use this badge over light-colored backgrounds.

Use this one over dark backgrounds.

Legal

This is a friendly legal reminder that these graphics are proprietary images and protected under intellectual property laws.

Please don’t:

• Display these graphics in a way that implies a relationship, affiliation, or endorsement by Quaderno of your product, service, or business.
• Use these graphics as part of your own product, business, or service’s name.
• Alter these graphics in any way, or combine them with any other graphics, without written consent from Quaderno.