Hey, you! Are you charging your EU customers VAT? What about that sale yesterday -- was EU digital tax added? Was it at the right rate? Was the buyer a business or an end-consumer? How are you storing your invoices?

If you don’t know how to answer these questions, this guide is for you.

Every company selling digital goods to a customer in the EU needs to be on their game when it comes to VAT rules. It doesn’t matter if your business is actually in the EU or not.

That’s because if your customer lives in one of the 28 member states of the European Union, you’re on the hook for Value-Added Tax. You must charge VAT during the sale, collect it from the customer, and then later file and pay it to the government. Forget to charge your customer for VAT? Really sorry, but then you’ll have to pay it from your own pocket.

Let’s make sure you avoid that unpleasant surprise and any other confusion in the EU VAT process. Staying compliant with EU VAT can actually be quite simple, as long as you have the right information.


What is EU VAT?

VAT is Value-Added Tax, a general consumption tax on a good or service. It is applied to every sale made in the EU. “Consumption tax” means that the tax is paid by the consumer, not by the business who makes the sale. That’s why you, as a business owner, need to know when to charge your customers for VAT!

As for how much to charge your VAT, this depends. There is no universal EU VAT rate for digital goods. Instead, the rates vary from 17-27% across all the countries. If you’re curious about specific national rates, all of those are listed later on in this guide.


What is a digital good?

Can your product be picked up, carried, and put in a box to ship somewhere? If yes, this is not the article for you. If no, keep reading!

The EU VAT rules we’re about to explain only apply to digital goods and services. They do not apply to physical products, which have their own separate rules involving cross-border customs and taxes.

So the first question to answer is: what’s considered a digital good, anyway?

A digital good is any product that’s stored, delivered, and used in an electronic format. These are products that the customer receives via email, by downloading them from the Internet, or through logging into a website.

That definition is pretty broad, but it’s supposed to be. At the rate that technology develops these days, there’s no point in using more specific or precise language, because a new, totally unforeseen product could be on the market in a matter of weeks. If it fell outside of a limited definition of “digital good,” then figuring out how to regulate and tax it would be another nightmare. So, we stick with the broad definition.

That said, the European Commission does have four criteria that will certify whether something is a digital good. Drumroll, please:

  • It is not a physical, tangible good.
  • It’s essentially based on IT. The offering could not exist without technology.
  • It’s provided via the Internet or an electronic network.
  • It’s fully automated or involves minimal human intervention.

Those four criteria are specific enough to ensure only digital products are included, but loose enough to allow for plenty of innovation.

Some common digital goods on the market today include:

  • Downloadable and online games.
  • E-books, images, movies, and videos, whether buying a copy off Amazon or using a service like Netflix.
  • Downloadable and streaming music, whether buying an MP3 or using a service like SoundCloud or Spotify.
  • Cloud-computing software and Software-as-a-Service (SaaS), such as Quaderno ;)
  • Websites, site hosting services, and internet service providers.

Heads up: you might also hear digital goods referred to as “digital services,” “e-goods,” or “e-services.” All of these terms refer to the same thing.


When should you charge EU VAT?

It’s important to know when to charge VAT because… you don’t always have to charge VAT. You need to consider it with every sale, for sure, but you don’t need to collect it from the customer every time.

The question of charging and collecting EU VAT comes down to two factors:

  • Where your customer is located
  • Whether the transaction is B2B or B2C
Flow: When to charge VAT

If you’re a European business, you always charge VAT in your home country. Nothing else matters. You charge VAT on every sale of digital goods.

But when selling elsewhere in the EU, there are differences in B2B and B2C.

In B2B you don’t need to charge VAT; there is a reverse-charge method wherein the buyer pays VAT to their own government. This saves you trouble, as you don’t have to file a separate tax return in each country where you make a sale. You just need to receive a valid VAT number from the buyer, which you can validate with the VIES service from the European Commission. A full explanation of the reverse-charge mechanism is below!

In B2C you do charge VAT, and you apply the local rate of the customer’s country.

For non-European businesses, similar rules apply. In B2B you don’t need to charge VAT. In B2C transactions, charge the VAT of the customer’s country.


How to comply with EU VAT on digital services: 5 easy steps

As complicated as EU VAT sounds, the whole process can actually be understood in five clear steps, from beginning to end.

  1. Register your business for a VAT number
  2. Verify who your customer is and where they are
  3. Charge VAT on transactions, when you need to
  4. Keep detailed invoices and records
  5. Submit VAT returns every quarter

Without further ado, let’s dive deeper into each one.


1) Getting Started: Register your company for EU VAT.

First things first! Your business has to be registered in the VAT system to legally sell any digital goods within the EU. Depending on the country where you register, this could be a one-step or two-step process.

Register with a tax authority in the EU

If your business is in the EU, simply register for VAT in your home country!

If you run a business outside of the EU, you can choose any EU country to host your tax registration. You must sign up with that country’s Mini One-Stop Shop (MOSS), a handy scheme that we will explain in full later on.

Don’t know which country to pick? Well, you have 28 to choose from. Here are some tips for choosing the right EU base for your VAT processes.

  • A common language. Do you speak any of the languages within the EU? If so, go ahead and register in that country, so you can easily understand all tax documentation, guidelines, and processes.
    • If you’re looking for an English-speaking base, Ireland is your best bet. But some other EU countries also offer their tax process in English, like Spain for example.
  • A well-functioning website. By law, every EU member state must offer an online portal for EU VAT MOSS. But to be honest, some countries are more on top of it than others. Later on in this guide, you’ll find the links to each national MOSS page, and you can decide for yourself!

Receive a VAT number

It’s important to know the difference between a local tax number and a VAT number. A local tax number only permits transactions locally, within that one country. A VAT number allows sales across borders, to other EU countries.

Some countries will automatically issue your business a VAT number when you register; others will only give you a local tax number at first, and require you go through an extra step for VAT.

For further insight, check out our article on how to register for EU VAT as a foreign business.


2) Acquiring a Customer: Verify your customer and their location.

Attention, please! This step is super important to staying EU VAT compliant, both during and after the sale. It dictates everything about charging digital taxes (whether or not you add it, how much you add). Plus it provides you with necessary information for your tax records.

When you acquire a new customer in the EU, you need to answer two questions.

Is the customer a business or an individual person?

You must determine whether the customer is a fellow business or an end consumer. This is very important, because it determines whether or not you charge VAT at all.

  • You should always ask the customer for their VAT registration number. Every business must have a VAT number. If the customer doesn’t have one, you can assume it’s a B2C sale.
  • If the customer is a business (B2B), collect their VAT registration number and confirm that the business is valid. Why? Because, sorry to say, some customers might pretend they are a business just to avoid paying the tax! So the best practice is to double-check their number with this validation tool from the European Commission.

Where is the customer located?

Confirm the customer’s location. This determines how much VAT you charge. If you charge them too little, you’ll be on the hook later for that missing money! Tax season can be stressful already; you don’t want any surprise costs.

You must collect two pieces of evidence that confirm the location. This evidence could be:

  • The billing address
  • Location of the customer’s bank
  • Country which issued the credit card
  • The IP address location of the buyer’s device
  • Country of the SIM card (in cases where the purchase was made on a mobile device)

Keep this location evidence on file for 10 years. Ten years?! Yep. ¯\_(ツ)_/¯ We don’t make the rules, we just tell you about them.

But seriously, these records are necessary to prove you are tax compliant. So the best practice is to keep digital files, either in cloud-based storage or directly in your accounting/tax software, if you use one.


3) Point of Sale: Charge VAT if you need to.

Here’s a quick recap of the section above titled, “When should you charge VAT?”

If you’re B2C, add VAT to every EU sale. Make sure you add the VAT rate of the customer’s country. Those rates are listed in the next section!

If you’re B2B, add VAT to sales in your home country. But if the buyer is elsewhere in the EU and has a valid VAT number, you don’t need to add tax. The reverse charge mechanism was created to simplify things for you. It’s the buyer’s responsibility to handle VAT on the transaction.


4) After the Sale: Provide (and keep!) detailed tax invoices.

It wouldn’t be taxes if it didn’t require more tedious record-keeping… So, here we have the VAT invoice! It’s a crucial part of staying VAT compliant, and also will help you stay organized when the time comes to file your tax returns.

Every sale you make in the EU must have a VAT invoice to accompany it. Even those B2B sales where you don’t charge any tax -- they need special VAT invoices, too.

What’s a VAT invoice? It’s a supercharged invoice that must include the following information:

  • Your business’ name and address
  • Your business’ VAT number (if you have one)
  • Invoice date
  • Invoice sequencing number
  • Buyer’s name and address
  • Buyer’s VAT number. If you’re using the reverse charge mechanism, include the text “EU VAT reverse charged”
  • Rate of VAT applied
  • Amount of VAT added
  • Final amount after VAT is added

Wow, that’s a lot of stuff to include on what’s essentially just a sales receipt. Here’s an example of how to structure all the information so that it’s not only legible, but also pretty good-looking:

Quaderno VAT invoice
Quaderno automatically generates these VAT invoices, which you can customize to your business.

Keep each invoice on record for five years. Like keeping the location evidence, this is part of staying tax compliant. These records must be electronically available at the request of any official EU institution. So the easiest and most efficient way to store invoices would be as digital files, such as PDFs, just in case anyone comes knocking.


5) Reporting Taxes: Submit VAT returns every quarter.

This last step is actually pretty straightforward, thanks to the Mini One-Stop Shop.

You can file your EU VAT returns online, with the MOSS where you’re registered. The website will tell you what information to enter for each country where you made a sale, and the MOSS system will calculate how much VAT you have to pay.

From there you simply pay the entire bill to your MOSS, which will then pass along the VAT to the various other EU countries on your behalf. It’s a one-and-done process, even if you’ve sold to customers in 20 different countries. Cool, right?

To get an even better sense of the process, you can read our quick guide on how to file VAT returns for an Irish MOSS.

As for when to file your EU VAT returns, you do it at the end of each quarter. From the end of the quarter, you have 20 days to file and pay whatever you owe. So the VAT return deadlines are as follows:

  • 20 April, for the first quarter ending 31 March
  • 20 July, for the second quarter ending 30 June
  • 20 October, for the third quarter ending 30 September
  • 20 January, for the fourth quarter ending 31 December

If you want more detailed advice on filing VAT (and to make sure you do it right!), take a look at our list of nine common VAT-filing mistakes and how to avoid them.


What are the EU VAT digital tax rates by country?

Each European country has its own tax rate, varying from 17-27%. So you have to charge a different VAT for a customer in Spain, than you would for a customer in France. As a result, your product will be more expensive in some countries and cheaper in others. (But that doesn’t matter so much, since your competitors are subject to the exact same tax rates!)

Check out the table below to see the current EU VAT rate in each country:

Country VAT Rate
Austria AT 20.0
Belgium BE 21.0
Bulgaria BG 20.0
Cyprus CY 19.0
Czech Republic CZ 21.0
Germany DE 19.0
Denkmark DK 25.0
Estonia EE 20.0
Spain ES 21.0
Finland FI 24.0
France FR 20.0
United Kingdom GB 20.0
Greece GR 24.0
Croatia HR 25.0
Country VAT Rate
Hungary HU 27.0
Ireland IE 23.0
Italy IT 22.0
Lithuania LT 21.0
Luxembourg LU 17.0
Latvia LV 21.0
Malta MT 18.0
Netherlands NL 21.0
Poland PL 23.0
Portugal PT 23.0
Romania RO 19.0
Sweden SE 25.0
Slovenia SI 22.0
Slovak Republic SK 20.0

How exactly does the “reverse charge” mechanism work?

As a seller, you may be curious why you don’t need to charge VAT to any EU businesses. Maybe the reverse-charge mechanism sounds too good to be true. Well, here’s a quick explanation of how it works!

The reverse-charge method is designed so that the buyer must report VAT on their own business purchases, effectively cutting you out as the tax middleman. It’s actually quite logical. In a traditional process, a B2B customer would pay you tax on your business product, and you would pay the tax forward to the government. Later the customer would reclaim that same amount as a tax break and get reimbursed. The money would go in a circle from buyer, to you, to the government, then back with the buyer.

So why not make it one smooth step? Why not let the customer just keep the money in their bank account, and file the appropriate tax paperwork all at once?

Thus the reverse-charge mechanism was born! This is great for you, because it means you don’t need to register for taxes in every EU country where you have a business buyer.


How exactly does the Mini One-Stop Shop (MOSS) work?

The Mini One-Stop Shop (MOSS) debuted in 2015 to simplify returns for digital taxes, so that you don’t have to register for VAT in every EU country where you have a customer.

In your home country (or if you are a non-EU business, in the EU country of your choice), you register for a MOSS with the local tax authority. Each country has their own process for registration, so check with them for more specific instructions.

From there, this is how the taxes work each year:

  • You submit one single VAT return to your MOSS. You do this online.
  • The MOSS calculates how much money you owe in taxes.
  • Then your MOSS distributes VAT appropriately among the other EU states and their local MOSS.

It’s a surprisingly simple process for the usually complex world of digital taxes!

Here’s a list of the MOSS websites for most of the European member states:

Country Official Website
Austria Official Website
Belgium Official Website
Bulgaria Official Website
Croatia We couldn’t find an official website. Let us know if you know the link
Cyprus Official Website
Czech Republic Official Website
Denmark Official Website
Estonia Official Website
Finland Official Website
France Official Website
Germany Official Website
Greece We couldn’t find an official website. Let us know if you know the link
Hungary Official Website
Ireland Official Website
Italy Official Website
Latvia Official Website
Lithuania Official Website
Luxembourg Official Website
Malta Official Website
Netherlands Official Website
Poland We couldn’t find an official website. Let us know if you know the link
Portugal Official Website
Romania Official Website
Slovakia Official Website
Slovenia We couldn’t find an official website. Let us know if you know the link
Spain Official Website
Sweden Official Website
UK Official Website

Don’t want to go the MOSS route?

That’s okay, it’s not mandatory. But the alternative might be quite a hassle!

You must register for EU VAT in each country where you have a customer. Then you must keep records according to local policies and file separate tax returns based on each country’s individual deadlines.

Clearly, if you have a multi-national customer base, then forgoing MOSS could add a lot of work on your plate. Here are some pros and cons between using MOSS and doing local VAT registration instead:

Mini One-Stop Shop (MOSS) Local VAT Registration
Less administration More complexity
One quaterly filing applies to the entire EU Filing separate returns in each country where there's a transaction; up to 28 quaterly filings
Shorter filing and payment deadline, within 20 days of the end of each quarter Filing and payment deadlines depend on each EU state
Long record-keeping requirement Record-keeping rules depend on each EU state
Slow input tax recovery Fast repayments of incurred VAT

FAQ about VAT

I sell digital goods. Can I be exempt of EU VAT?

To date, there are no exemptions from these digital taxes. Everybody has to pay up!


I sell physical goods. Do I have to pay EU VAT?

Nope. These guidelines do not apply to physical products, but there are other VAT rules for your business.


Can I still operate my business even if I don’t comply with EU VAT rules?

Any business that provides e-services or sells digital goods to EU customers must register for VAT and comply. If you don’t register for VAT and continue operating your business, you may have to pay years of back-taxes plus a fine for non-compliance.


My business is not based in the EU. Do I have to pay this VAT?

Yes, you must pay it on any B2C transactions, or transactions where your buyer does not have a valid VAT number. For specific advice, read our article on how to handle VAT as a non-EU business.


I’m selling my products or services through a marketplace. Do I have to comply with these VAT rules?

Some marketplaces will take care of VAT for you:

  • Amazon Kindle Direct Publishing
  • Bandcamp
  • Envato

But not all marketplaces take on this responsibility. Double check what the policy is with your marketplace. Otherwise you might unknowingly fail to comply with VAT and end up in a sticky situation.


Further Resources

We have studied, synthesized and distilled all of the current EU VAT regulations, and put them here in this guide so they are easy to read and simple to understand. If you’d like to read more from the ultimate authority, here are some helpful sites from the official EU Taxation and Customs Union:

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